Our Innkeepers and Staff

With over 40 years of experience in the hospitality industry, we take your comfort seriously

Bruce is a successful veteran of the hospitality industry, nearly 40 years of experience running award-winning Lodges, Inns, Boutique Hotels, and Bed and Breakfasts. With the Frisco Inn on Galena, Bruce saw an opportunity to create a special Bed and Breakfast and Boutique Inn experience for the discriminating traveler, reminiscent of the fine, small hotels and B&B’s of Europe. The wonderful design of the Inn, its peaceful location just off Main Street, yet near the center of Frisco, coupled with Bruce and his staff’s knack for providing unmatched hospitality, fine cuisine, and service have come together to create the exciting and inviting sport hotel and spa, the Frisco Inn on Galena.

BRUCE – Our owner Bruce Knoepfel has traveled extensively worldwide, having visited nearly 100 countries through his various passions, both professionally and recreationally. He loves bringing the influences of his favorite visited places to his favorite place of all – the Frisco Inn on Galena.

Bruce re-imagined the Inn to embody his lifelong ambition of creating a serene retreat of comfort, peace and tranquility, a vision that is deeply embedded in the Inn’s Vision and Mission Statement.

Bruce is an avid skier and competitive road cyclist. He enjoys photography, trail running, golfing, mountain biking, scuba diving, inspiring new creative projects, and traveling to discover hidden gems, often on his bicycle. He would love to hear stories about your adventures and share some of his own with you. Through all of his ventures, he is amazed at the aloofness of the travel industry throughout the world and has vowed that all of his patrons will feel pampered, and no one will ever feel neglected, as a guest of the Frisco Inn.

Bruce invites each of you to join him and his staff, to experience the unique comfort, service, and insights about the area, that the Inn provides. Bruce lives in Frisco.

Innkeepers

CHAD – Resident Innkeeper / Manager Chad Sherfey says: “I am an ‘old sole’ with a technology twist.”  Father of three great young men. 

Born and raised in Bellingham Washington, had a “normal” upbringing.  I played sports in high school, got in a little trouble and had a bunch of fun, like most kids during those years.   I have been told that I am a “dichotomy wrapped in an enigma” I love to scuba dive, yet I find myself landlocked…  I have a degree in political science, work in an industry where you don’t discuss politics. 

Anyway, after college I started working at a casino, where I learned a great deal under the tutelage of two great mentors who “gave me enough rope to hang myself” yet taught me a great deal.  15 years in hospitality and I wanted to try something new (I have also been told I’m seriously ADD) so I sold health insurance for a year or so.  I met a guy that was starting a construction company and said to myself “hey that might be fun” and went to work.  I had a great time but still had hospitality in my heart, so I joined the team at the Frisco Inn on Galena….

AVERY – Innkeeper and Director of Guest Experience Avery Maxwell leads guest services and brand development at The Frisco Inn on Galena, blending heartfelt hospitality with thoughtful strategy to help every part of the Inn operate smoothly and intentionally. He oversees front office operations, supports outlet growth—including Mt. Royal Coffee, the Spa, the Gift Shop, and the Inn’s expanding food and beverage offerings—and works closely with the owner to strengthen the Inn’s presence, performance, and charm.

Originally from North Georgia, where he spent much of his childhood exploring the Blue Ridge Mountains, Avery brings a deep appreciation for connection, curiosity, and the power of place. He’s a world traveler, avid reader, and always on the lookout for new ways to help guests feel at ease and inspired.

When he’s not welcoming guests or crafting the next campaign, you’ll likely find him running a 5K, lifting at the gym, or hosting Plato’s Corner, a quiet evening gathering in the library featuring reflective readings and discussion-based activities. Avery is proud to be part of the story unfolding at The Frisco Inn—and honored to help shape the guest experience from first hello to fond farewell.

JENNA – Innkeeper Jenna Olson was raised in Illinois, just west of Chicago.  She moved to Minneapolis after graduating high school, where she attended the University of Minnesota.  Jenna received her BA in Public Health, also studying Photography, Women’s Health, and Nutrition, and began her career in the hospitality industry.  

Providing amazing service to guests, customers, and clients has always been “the highlight” of her hospitality career.  It’s a great way to make a difference in a person’s day and create a memorable experience for others!

Jenna moved to Denver 13 years ago, and to Summit County three years ago.  She loves the small mountain town feel, where everyone knows everyone, and all the wonderful outdoor activities that are accessible year-round in Summit County.

When she’s not working, she also loves volunteering for local organizations and events.  It’s a great way to meet and engage with the members of the community and give back to others!  Volunteering at many of these year-round events also keeps her up to speed with the variety of local “happenings” around the county—information that she loves to share with the guests of Frisco Inn on Galena.

ALEX – Front Desk Manager Alex is a 3rd generation Frisco native, born and raised in Summit County, Alex enjoys all things Colorado. No matter the activity: biking, hiking, backpacking, camping, long boarding, skiing and riding or the like, Alex can be found doing a myriad of activities around town and the county. “A Colorado slice of paradise, the number of adventures to be had are staggering and I’d like to do them all, although that may be a challenge, this area has so much to offer. I’m chalking them off the list as I go.”

Alex has a passion for traveling and the mountains. He is delighted to share his knowledge with guests at the Frisco Inn and share stories of awesomeness. So far, he has traveled to Brazil, England, France, Peru, Bolivia, Austria, Germany, Switzerland, Italy, Poland, Czech Republic, Slovakia, Spain, Corsica, Egypt, and all of southeastern Europe. He spent 3 months exploring Costa Rica on an Outward Bound adventure, backpacking from the Atlantic to the Pacific, whitewater rafting, and learning to surf in the tropical waters.

Spa Staff

LYNN – Zachary “Lynn” Millecam LMT is trained and experienced in a variety of techniques including myofascial release, deep tissue, sports massage, hot stone, chair, reflexology, and Swedish massage. Born and raised in the Rockies, Lynn relates and listens to the needs of his clientele. When he isn’t in a session he enjoys any chill time or any mountain activity with his family.

RAY – Licensed Massage Therapist Ray Collins specializes in deep tissue myofascial massage with aspects of sports and craniosacral massage blended in. Using a client centered approach, Ray’s gentle presence creates a therapeutic space for deep relaxation and healing.

SKYLAR – Skylar has a passion for healing; she combines techniques like deep tissue and Swedish massage to promote relaxation and pain relief. Dedicated to improving clients’ well-being, she offers personalized treatments for relaxation and rejuvenation.